Why Your Business Needs Influencer Marketing 1 year ago

There’s no stopping influencer marketing. It’s the future of marketing. The brands that ignore it are already starting to feel the negative effects on their brand.

These days brands that are targetting millennials are going on social media to advertise. However, we don’t mean simply paying for ads through facebook or Instagram. We’re talking about influencer marketing. Influencer marketing is working with someone that has a lot of followers on social media, and having them endorse your product. This essentially gives your brand instant validation among the loyal followers the influencer have.

Ever heard of word of mouth marketing? Yep. That’s exactly what influencer marketing is (in a way). Here’s an example. You follow your favorite photographer, and they upload a video with their brand new camera from a new company. You hear them raving about it on their social media constantly. Are you going to be more fond of this camera? Psychology says yes. Due to the fact that the autohority in the niche is posting about this camera, it gives the camera way more validation than if you just saw an advertisment for it.

That’s because influencers have trust. They’re real people. They’re not an ad with paid actors. They simply post or talk about your product across their social media channels, and people will learn about it through that. It’s simple. Just like word of mouth marketing. That’s exactly why you should use it. Not only will you be able to reach the millennial demographic, but your content will spread & fast. Why? Because the thing about social media, it’s easy to share content with others. People will instantly tag their friends on your post if they find it interesting, and that gives you an even larger reach.

Over the course of the next week, we will be continuing to post more about influencer marketing and how it can help your business and instagram growth.

How Gymshark used Influencer Marketing to accelerate their Instagram Growth 1 year ago

Gymshark is one of the most well known fitness brands in the social media world.
However, they weren’t able to accomplish this feat without using influencer marketing to maximize their Instagram growth. Influencer marketing has become one of the most viable sources of promoting a brand. The best part is, it’s affordable (sometimes). In Gymshark’s case, they signed a few influencers to get started. The first influencers Nikki Blackketer and Lex Griffin, started it all. They began representing themselves as Gymshark athletes, who wore the brand exclusively. This increased Gymshark’s brand awareness tremendously.  From this point on Gymshark continued to acquire new faces to represent their brand.

The way they used influencer marketing isn’t special, in fact, anyone could do it. First, they would find a person with a loyal following. Next, they ensured the person was right for the brand. After, they’d reach out and sponsor the athlete. In return the athlete would wear Gymshark and post about the brand publicly on social media, as well as insert a reference to their relationship with Gymshark in their Instagram bio which had an Instagram growth acceleration effect on both the influencer and the brand.

Eventually, sales increased as Gymshark grew and more people started wanting to wear the brand because they saw their favorite fitness Instagrammers wearing and representing Gymshark.

That allowed Gymshark to sign more people that fit their brand, and continue pushing their brand to the loyal fitness audiences that these influencers had.

The overarching message here is that utilizing influencers to represent your brand is necessary. The key is to find people who’s ideas and values align with your brand. Us Millennial Marketers wanted to discuss this because not everyone is using influencer marketing to their advantage. The smartest way to go about hiring an influencer is through finding a new face, and tracking their growth. The strategy is to look for up and coming talent. That way, if you sign them while they’re at 100k followers they may double, triple, or quadruple their followers while still being in contract with your business!

3 Apps Every Instagrammer Needs 1 year ago

Are you looking for apps that will help you create the best content? Look no further. We have the solutions.

1.Pic Lab

If you haven’t heard of PicLab then you’re missing out big time. PicLab is a user friendly mobile app that allows you to add fonts over your photos as well as a few other cool features. You can choose between dozens of fonts to find the perfect font design for your image. You can also edit the sizing and shading with this app. It’s definitely a great editing app to have in your arsenal.

2. EZ Watermark Pro

EZ Watermark pro allows you to add your logo directly to an image. It’s simple, quick and effective. This will help you distinguish your content from others because you will stand out with your branded photo. You’d be shocked at how many instagrammers neglect branding their images and content and that’s a huge problem.

3. Reddit

This one may surpirse you. Reddit is one of the best platforms out there to find content on. Here at Millennial Marketers, we highly advocate for creating the best content possible, and not all of us have only original content to post. So reposting content from reddit can be super beneficial! Just check out the subreddits in your niche, and check up on them daily. You can find tons of content just by going to the top posts for the year in a sub reddit, and searching through the most popular posts. You’re guarenteed to find repostable content!

For entrepreneurs, check out the entrepreneur subbredit and you’ll find great stories to repost, as well as other interesting content. Not only will you find content, but you will learn something new everyday from simply browsing through the posts. It astonishes us how many people neglect reddit. It truly is the front page of the internet.

 

 

Instagram Infographics: The Best Content on Instagram 1 year ago

Everyone Says Content is King..It is (with Infographics)

The issue is, not many people understand what it takes to create good content anymore. The days of throwing a caption over a pretty picture are behind us. That’s so 2014. If you’re trying to really improve your content, try investing some money into Instagram infographics. The best resource available to create an infographic would be through Fiverr, an online marketplace where you can hire talent for a great price.

The reason why posting Infographics on Instagram will boost your Instagram growth, and increase your engagement is because they haven’t been seen before. It is brand new content that is customized to your page. Infographics combine text, with images to create a picture that tells a story. It’s an attractive way to get your points across, and makes for a pleasurable viewing experience.

Instagram infographics do come at a cost though, with some ranging from $5 – $20 for a single graphic. However, the more you pay, the better the design will be which will ultimately give you better content. Due to the fact that it can be quite expensive, we recommend throwing at least one infographic into your weekly posting routine. You’ll notice the benefits immediately. Not only will you gain more engagement, but people may even repost your content. When that happens, things turn from good to great. Why? Because you’ve not only captivated your audience but you have also made such a great impression that they are willing to share it with their friends directly through their own Instagram page. Usually, you’ll have them tag you as well, which drives more traffic to your page and that equals more followers.

If you need help getting creative before jumping into the infographic game, we recommend the “5 Steps” or “5 Ways” approach. You can list 5 things your company does to help clients, or 5 steps to achieving something, perhaps the 5 steps your company takes to ensure maximum customer satisfaction! With that being said, we hope you enjoyed this read. Now go make some awesome infographics!

 

Vlogging to Increase Instagram Growth 1 year ago

Are you growing on Instagram? Many influencers of yesterday are finding themselves losing hundreds of followers a day.

However, if your an influencer and have over a million followers, this may seem like no big deal. However, when an account is dying slowly, engagement tends to suffer much faster than the follower count.

Instagram has been around for some time now, and there are so many different influencers in every niche. The issue is competition. These days, Instagram celebrities need to be Vlogging to establish a connection with their audience. Otherwise, they are just another person with tons of followers. Because your followers don’t have a personal connection with you, they are much more likely to become bored of your content, and unfollow you.

The reason why vlogging is so powerful is because it lets people see a side of you that they haven’t seen before. They see your day to day life, and that can make all the difference. They’ll see that they share more in common with you. They’ll see that you buy from the same Costco, or Sam’s Club. They’ll be able to relate to you, and that will build a personal connection they have with you and your brand.

This personal connection will serve as a huge benefit to your brand, because those that connect with you will not only like your content on Instagram, but also leave comments behind. If you’re familiar with the Instagram algorithm as of September 2017, you’ll know that the more engagement you have on your posts, the higher liklihood you’ll have to reach the explore page. Once you’re on the explore page, your image will show up to other Instagrammers that are engaging with similar content.

Although getting behind the camera isn’t for everyone, it’s definitely an advantage for the influencers that do as they will continuasly grow on Youtube, which will translate into higher Instagram growth. In addtion, it will make you more of an individual, rather than a Instagram star that nobody really knows. Next time you want to know your page or another influencer is doing, check their growth out with the SocialBlade.com tool.

 

Instagram Stories hit the web 1 year ago

Instagram stories are now available on the web. Yes, you read that right. You can now watch stories directly through your web browser.

The update has launched and gone into affect today, with users being able to view their following’s stories directly via the web. This marks a big day for Instagram users because we won’t need a phone to use Instagram. That’s a huge plus.

Instagram has not made any promises about uploading stories from the web, so you’ll have to hold tight for that. With that being said, it looks like Instagram is focusing on expanding their app into the web space for practicality reasons. However, some might aegue that this update is way overdue because Instagram does have over 400 million users.