There’s no stopping influencer marketing. It’s the future of marketing. The brands that ignore it are already starting to feel the negative effects on their brand.
These days brands that are targetting millennials are going on social media to advertise. However, we don’t mean simply paying for ads through facebook or Instagram. We’re talking about influencer marketing. Influencer marketing is working with someone that has a lot of followers on social media, and having them endorse your product. This essentially gives your brand instant validation among the loyal followers the influencer have.
Ever heard of word of mouth marketing? Yep. That’s exactly what influencer marketing is (in a way). Here’s an example. You follow your favorite photographer, and they upload a video with their brand new camera from a new company. You hear them raving about it on their social media constantly. Are you going to be more fond of this camera? Psychology says yes. Due to the fact that the autohority in the niche is posting about this camera, it gives the camera way more validation than if you just saw an advertisment for it.
That’s because influencers have trust. They’re real people. They’re not an ad with paid actors. They simply post or talk about your product across their social media channels, and people will learn about it through that. It’s simple. Just like word of mouth marketing. That’s exactly why you should use it. Not only will you be able to reach the millennial demographic, but your content will spread & fast. Why? Because the thing about social media, it’s easy to share content with others. People will instantly tag their friends on your post if they find it interesting, and that gives you an even larger reach.
Over the course of the next week, we will be continuing to post more about influencer marketing and how it can help your business and instagram growth.